MIRRR — Most beauty apps were built for the West. MIRRR was built for the rest.

9 Communities · 60 Shades · 42 Wig Styles · 60 Looks

Become the look you love.

Upload your photo, pick a look you love, and get a step-by-step transformation matched to your skin tone: face, brows, eyes, lips and hair. Built for the women mainstream beauty overlooks.

or start from an artist you love

Each pick starts a new taste profile with that one artist. To combine artists, add them in Taste.

West African · South Asian · Arab · Latina · Caribbean · East Asian · East African · South African · Black American

MIRRR app — Which artist speaks to your soul? Tiwa Savage, Nicki Minaj, Anitta, BLACKPINK
9
Communities
60
Foundation Shades
42
Wig Styles
60
Curated Looks

✦ The MIRRR Method

Beauty Is a Ritual, Not a Routine

✦ Your Community

Rituals That Know Your Roots

🌍
West African
Orí · Shea · Durbar
🌸
South Asian
Champi · Ubtan · Mehndi
✨
Arab
Argan · Kohl · Hammam
🌺
Caribbean
Coconut · Carnival · JBCO
💃
Latina
Avocado · Zumba · Día Muertos
✨
East Asian
Rice Water · Gua Sha · K-Beauty
🌄
East African
Frankincense · Adumu · Timkat
🌿
South African
Rooibos · Marula · Heritage Day
👑
Black American
LOC Method · Vogue · Juneteenth

✦ Occasion Beauty

Festival & Celebration Looks

✦ Tradition, honestly told

Power Ingredients by Culture

Every ingredient MIRRR recommends has roots in its community's tradition

Beauty News, first to you

Headlines from the brands that make beauty for Black, Latina, South Asian, East & Southeast Asian, Middle Eastern & North African and Indigenous women, and every woman of colour. Checked for new stories every 30 minutes, with links to the original.

Read Beauty NewsFilter by community or brand · nothing pre-selected Get the newsEmail sign-up · consent box unticked · remove any time

MIRRR’s business, in the open

Free for her. Here is how MIRRR plans to earn, with the honest status of each: what is built, what is ready to switch on, and what is only planned. No revenue yet, no paywall, nothing sponsored.

How MIRRR makes money16 streams · built / ready / planned Shop by look14 bundles · 64 real products · 14 brands For brandsLive Qloo taste trends · interest list For stylists & salonsBraids, wigs, colour, bridal · interest list Digital guidesBridal plan · Look book · founding list

“Caring for myself is not self-indulgence. It is self-preservation, and that is an act of political warfare.”

— Audre Lorde · A Burst of Light · 1988